In this feature on Fox Business News, Pamela Hawley describes the UniversalGiving model as similar to that practiced by venture capitalists:
UniversalGiving chooses projects and charities based on a rigorous format rooted firmly in business values. "The quality model is a 10-stage process, and we view it like a venture capitalist would," Hawley says. "We look at the business idea behind the project. Then we say, 'OK, great idea, who is the management team?' We get to know the leaders of it and have personal relationships with them. It is a management-relationship perspective," which allows Hawley and her team to produce objective and subjective requirements for the charities they select.