The Good Trade searches for and supports brands, products, and ideas that are creating positive social change. Pamela's articles focuses on the importance of establishing a core purpose in all you do.
Here's a short excerpt:
Your company has a core purpose because you do. Serve by following your passion. Don’t do what you think you should do — do what you are created to do. You will find all types of people needing your inspiration and services, in ways you’ve never imagined.